Promotional Content Samples
1. Print and Web Marketing collateral for the Melanesia Media Freedom Forum, 2019. This content pack used the existing forum logo as a starting point to create a unified brand identity and formatting guide which worked cohesively with logos sourced from official event sponsors.
Samples: Event Program, Correspondence Letters, Event Title Slide, Keynote Promotion, Social Media Banner. Click image for gallery.
2. Product promotion for Michel's Patisserie at Greenslopes Mall, advertising the cold drinks menu during a low coffee sales period in summer of 2014. Posters combined my photographs of in-store menu items with customized copy, using the Michel’s logo, design elements and colour guides. Display at the store generated an immediate increase in sales.
Logo Design Samples
1. Personal watermark for photographer Liana Joy. To create a ‘point of difference’ distinguishing the design from standard camera iconography, this logo incorporates Ms Joy’s surname into the silhouette of a motorcycle; referencing one of her prominent pastimes and methods of traveling to locations.
2. Business logo proposals commissioned by Hannah Morgan, a human aspects consultant who provided services to Queensland Rail and medical start-ups. The client selected the electrocardiogram-stylised monogram as the final design.
Digital Art Samples
Persephone
Brief: Art prompt seeking a tattoo-style design based on the Greek goddess Persephone. The requestor specified that designs should avoid ‘stereotypical images of white women in flower crowns eating pomegranates’. The final design includes multiple references to myths, symbols and epithets associated with Persephone.
Comedy Crest
Brief: Humorous coat of arms for use on T-shirts. The final design pays homage to the stylistic elements and colours of the requestor’s official family crest, as well as references to family activities, anecdotes and in-jokes.
